SCROLL TO PRINT

Four
colors. One purpose.

IMAGE MAKERS NEW YORK is a print studio built by people who know how to get things done. Work moves quickly, decisions stay clear, and every job is handled with care — no noise, no friction.

Cyan

#00CFFF

Magenta

#FF00FF

Yellow

#FFFF00

Key

#000000

NY M/WBE

No friction.We don't burn time on noise.

No guesswork.Every job has one owner from quote to delivery.

No shortcuts.Color, paper, finish — every choice is intentional.

One purpose.Print made clear, careful, and complete.

IMAGE MAKERS NEW YORK / MANIFESTO

01 / BRAND NARRATIVE — PROMISE

What we promise is simple.

Clear work, handled by people who keep print moving from first word to final handoff.

02 / BRAND NARRATIVE · POSITIONING

Built for the work that has to move.

Image Makers New York turns print from a stalled decision into a handled process.

Who we are A print studio built for momentum. Practical, direct, and close to the work.

What we remove Confusion, delays, scattered ownership. One job, one owner, one clear path.

Who we serve Teams who need decisions to move. Brands, builders, founders, and operators.

Why we matter Print should feel handled before it is delivered. Care becomes visible before the final piece lands.

IMAGE MAKERS NEW YORK is the print studio for teams who need work to move clearly, quickly, and without friction.

03 / BRAND VOICE · TONE

How Image Makers sounds. One register — volume changes, tone never does.

Four ink channels. Four voice pillars. Find the closest and write from there — every word earns its place or it doesn't run.

Direct Plain words. Short sentences. Numbers when you have them. We don't buffer. NYC doesn't wait and neither do we.

Quoted in 24 hours. 500 units. Ready Thursday. Cyan · Says the thing

Estimates may take up to 24 hours depending on current production volume. Hedged · Wastes the reader

Specific Name the technique, the paper, the finish — never "premium" or "quality." Specificity is respect. It says: we know what we're doing.

Two-color screen on Mohawk Superfine, eggshell. DTF on 100% ringspun. 60°C wash-safe. Magenta · Names the work

Premium finishes available upon request. Empty · Buys nothing

Certain Yes or no. We own the answer — clients don't chase us. A yes without a date isn't an answer. A no without an alternative isn't a service.

Yes. Send the file. We'll proof Tuesday. No — that won't wash. Here's one that will. Yellow · Closes the loop

Let me circle back on that and follow up shortly. Filler · Defers the work

Grounded Place, hands, hours. Always traceable — never floating, never generic. Key ink sits last and grounds the other three. Our name works the same way.

Made on Carroll Street, Brooklyn — pulled by Marcos. Printed at 8am, dry by noon, shipped by 3. Key · Names the room

Crafted with care and passion by our talented team. Vapor · Could be anyone

Shorter. Simpler. Signed.

Voice spec · v1.6 · stable

04 / VISUAL SYSTEM · IDENTITY MARK

Where IMNY signs its work.

Two words, two lines. Set in Founders Grotesk and aligned to the same register that runs through every printed page.

04.01 · Typeface Founders Grotesk Bold + Light Italic Klim Type Foundry, Wellington — held tight, never fancy.

04.02 · Lockup Two lines · bold over italic. "Image Makers" sets the floor — "New York" signs it.

04.03 · Tracking −20 / 1000 · cap-height clear space Tightened for register. Always one cap-height of breath.

04.04 · Color Cream #EFE6D0 on dark · inverted on light. One ink only. Never tinted, never on color.

One mark. Two lines. Always signed.

Mark spec · v1.6 · stable

04B / VISUAL SYSTEM · IDENTITY MARK

Chevron mark.

Signal asset. Use for motion, registration, and production cues where the name is already present.

Approved asset / 01 mark-chevron-full.svg

Motion / registration / production signal

Logo asset 01 / 04 · locked

04B / VISUAL SYSTEM · IDENTITY MARK

Primary seal.

Complete mark. Use when the system needs symbol, wordmark, and city in one contained read.

Approved asset / 02 logo-seal-black.svg

Symbol / wordmark / city read

Logo asset 02 / 04 · locked

04B / VISUAL SYSTEM · IDENTITY MARK

Wordmark.

Name-first asset. Use where recognition depends on direct reading before the symbol.

Approved asset / 03 wordmark_Carbon-full_x2.png

Name-first recognition / direct reading

Logo asset 03 / 04 · locked

04B / VISUAL SYSTEM · IDENTITY MARK

Compact lockup.

Small-format asset. Use for labels, footer bars, equipment tags, and narrow production surfaces.

Approved asset / 04 logo_seal_horizontal-black_x2.png

Labels / footer bars / narrow production surfaces

Logo asset 04 / 04 · locked

04C / VISUAL SYSTEM · IDENTITY MARK

Operations. Field vehicle.

Built for delivery, installation, and field production.

ApplicationOperational van for production, delivery, and install. ReadLarge identity system, service line, web contact, and field promise. RoleThe mark moves through the city as a production asset.

04D / VISUAL SYSTEM · IDENTITY MARK

Packaging. From logistics to handoff.

Packaging carries the work before it is opened — sometimes quiet, sometimes unmistakably marked.

ApplicationShipping boxes, batch labels, seals, tape, client handoffs, and premium delivery moments. ReadStandard packaging keeps orders clear across kraft, white, and carbon surfaces. Premium packaging turns selected deliveries into a stronger brand encounter. RoleEvery package protects production, organizes information, and decides how much identity the moment needs.

04E / VISUAL SYSTEM · IDENTITY MARK

Uniforms. Crew system.

Uniforms identify the crew without slowing the work.

ApplicationWorkwear, apron, tee, and folded stock for the production floor. ReadHigh contrast mark and controlled color on black garments. RoleThe team reads as one unit without becoming merch.

04F / VISUAL SYSTEM · IDENTITY MARK

Caps. Field-ready gear.

Crew gear. Field-ready. System-aligned.

ApplicationBlack, carbon, and off-white caps as operational gear. ReadThe mark holds at small embroidered scale. RoleFinishes the uniform system without turning into souvenir merch.

04G / VISUAL SYSTEM · IDENTITY MARK

Out of home. Public scale.

From print floor to public scale.

ApplicationLarge urban screen with production-first message. ReadThe identity scales without losing its directness. RoleThe system moves from printed object to public signal.

04H / VISUAL SYSTEM · IDENTITY MARK

Environment. Wall-scale identity.

The identity works as a permanent production signal.

ApplicationInterior wall mark for studio, reception, and production spaces. ReadClear at room scale, anchored by the official promise. RoleThe system becomes part of the place, not a decorative mural.

04I / VISUAL SYSTEM · IDENTITY MARK

Print floor. Hands-on proof.

The mark lives inside the production process.

ApplicationPrinted sheets, studio posters, process color, and equipment context. ReadBrand system shown through actual making, not abstract mockup. RoleConnects identity to craft, output, and quality control.

04J / VISUAL SYSTEM · IDENTITY MARK

Applications in system.

Seven finished applications. One identity behaving consistently across field, floor, package, garment, environment, and public scale.

04K / VISUAL SYSTEM · IDENTITY MARK

Four colors. One purpose. The wheel stays moving.

The chevron is not decoration. It is the system turning: cyan, magenta, yellow, and key holding one direction together. Each color has its own role, but the mark only works when they move as one.

IMAGE MAKERS NEW YORK · Identity System v0.2 05 / 06 · Ink + substrate system

— Diagnostic / Ink + substrate system

Three inks. Six fields.

Inks are saturated or absent — never tinted. Substrates are fields with a function, not a palette.

Ink · C

Cyan

#00CFFF

Ink · M

Magenta

#FF00AA

Ink · Y

Yellow

#FFE800

Substrate · function

Charcoal

#1C1C1E · Primary · expressive field

Substrate · function

Key

#0A0A0A · Noir · max-contrast backdrop

Substrate · function

Light Gray

#F5F5F5 · Primary · institutional field

Substrate · function

Cream

#EFE6D0 · Editorial · default warm

Substrate · function

Kraft

#B48A5C · Production · packaging, tags

Substrate · function

Manila

#DBBF8C · Document · RFP, capability

IMAGE MAKERS NEW YORK · Identity System v0.2 06 / 06 · Warm substrate calibration

— Diagnostic / Warm substrate calibration

Three warm papers. Each with a job.

Pick by function, not by taste. Default calibration across all three: B · Balanced — adjust only if mockups read too warm.

01 Cream → Editorial / Lookbook

02 Kraft → Production / Packaging

03 Manila → Formal Documents

Cream

— DEFAULT · No-substrate pieces land here

A · Soft

#F4EFE4

Neutral warm. Closest to uncoated offset.

B · BalancedDefault

#EFE6D0

Locked default for v0. Holds Founders display.

C · Deep

#E8DBBE

Pushed warm. Reads tan — reserve for covers.

— DTF

Cyan + magenta hold under white base; yellow loses contrast on deeper creams.

— Vinyl

Matte warm whites match cream C; glossy creams read pink under retail light.

— Offset

Native territory. Uncoated 80–100 gsm reads exactly as hex.

Kraft

— Hang tags · mailers · inserts

A · Natural

#C9A982

Matches kraft liner. Reads as shipping.

B · BalancedDefault

#B48A5C

Locked default for v0. Holds on screen + print.

C · Deep

#9A7346

Strong brown — reads styled. Hang tags only.

— DTF

Requires full white underbase or inks drop two stops. Yellow ≈ dead without base.

— Vinyl

Not a vinyl substrate. Paper wraps, hang tags, inserts only.

— Offset

Spot white or opaque inks only. Process cyan on kraft ≈ teal.

Manila

— RFP · capability statement · procurement

A · Light

#E6D2A8

File-folder tone. Document headers.

B · BalancedDefault

#DBBF8C

Locked default for v0. Contrast for mono overlay.

C · Deep

#C9A766

Decorative — avoid for institutional docs.

— DTF

Avoid — paper only, not a textile.

— Vinyl

N/A. Reserved for document stocks.

— Offset

80–120 gsm uncoated. Matches federal / municipal look.

Fourcolors. One purpose.

What we promise is simple.

Built for the work that has to move.

How Image Makers sounds. One register — volume changes, tone never does.

Where IMNY signs its work.

Chevron mark.

Primary seal.

Wordmark.

Compact lockup.

Operations. Field vehicle.

Packaging. From logistics to handoff.

Uniforms. Crew system.

Caps. Field-ready gear.

Out of home. Public scale.

Environment. Wall-scale identity.

Print floor. Hands-on proof.

Applications in system.

Four colors. One purpose. The wheel stays moving.

Three inks. Six fields.

Three warm papers. Each with a job.

Cream

Kraft

Manila

Four
colors. One purpose.